The colour and the font have to be sensibly selected because these affected whether you are able to read the magazine or not. This could be a reason why someone wouldn't want to buy a magazine, as they wouldn't be able to read the contents, therefore colours need to be chosen sensibly.
Typography is the art and method of arranging type and type designs. A good level of typography is important in any medium, it has to look presentable, neat and be easy to read. You may not be able to read the magazine if you use a certain font or text size, if you are able to read the magazine at arms length then you have chosen a suitable font and text size.
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